Starting tomorrow, Chrysler is dumping its big ad campaign in which it promises to match the $4,500 incentives of the government's Cash for Clunkers incentive program. Many of the most lucrative deals aren't going to be as lavish anymore because the campaign proved so effective.
Though it was tied to the government program, Chrysler's deal was always kind of gimmicky anyway since you weren't required to trade in a clunker -- or anything -- to get the $4,500 in Chrysler's incentive. "It cut through the clutter," said spokeswoman Kathy Graham. Even the ancient PT Cruiser, above, saw its sales soar 24% compared to the same month last year.
"We're not running out of cars, but we do have a lower-day's supply on some of our small cars," said Graham. Double-cash $4,500 incentives will stay in place on PT Cruiser and lots of the bigger SUVs and trucks, but are going to be cut on some of the bigger clunker incentive replacements:
Now, instead of $4,500, Chrysler will kick in $3,500 to buy a Dodge Avenger or a Chrysler Sebring sedan. Instead of $3,500, Chrysler will now contribute $3,000 to buy a Dodge Nitro SUV, $3,000 for a Jeep Liberty and $2,500 for a Dodge Caliber. Vehicles like Jeep Wranger, Dodge Sprinter, Dodge Challenger and the high-performance SRTs were never part of the incentive.
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