Sunday, February 14, 2010

Dealers optimistic about Chrysler's future

Chrysler
Chrysler
Chrysler Group LLC dealers left the first large-scale meeting with the automaker's new management team Sunday encouraged by the executives' commitment to reviving the company, but braced for a product drought.

The meeting, held at the National Automobile Dealers Association annual convention, gave dealers a chance to voice concerns about the company, which emerged from bankruptcy protection last summer, and question executives about plans, products, marketing and incentive spending.

The mood during the two-hour closed-door meeting was mostly upbeat, a marked contrast to a year ago in New Orleans, when Chrysler executives urged dealers to order more vehicles when inventories already were high. Dealers ordered vehicles, only to see the company file for bankruptcy months later and terminate many of their franchises.

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