Friday, January 21, 2011

Chrysler sees 300 as its lucky number

The Chrysler 300, once a hot-selling sedan distinguished by a tall grille and big wheels, staged its comeback at the Detroit Auto Show.
Chrysler 300
Many of the edges have been rounded off, but the 2011 version of the Chrysler 300 sedan is easily recognizable.   Chrysler Group LLC
Chrysler Group LLC
Many of the edges have been rounded off, but the 2011 version of the Chrysler 300 sedan is easily recognizable.

It's an important car in a pivotal year for the company, which must start making money before a public stock sale can happen.
The 300 for 2011 keeps the basic look of the old: It's a muscular car with a long hood and short back. The remake is sleeker, and Chrysler toned down the gangster-mobile grille and replaced its round head lamps with subtle rectangular ones.
Fuel mileage went up 8 percent, and the interior has softer-looking surfaces and cool-blue dashboard lighting.
Chrysler wants it to attract a broad range of buyers, from those who want a larger car to those who seek high-performance luxury.

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